Every donation counts twice this December!

Today marks the start of our annual Matching Challenge – a special opportunity to make your contribution go twice as far. For every franc you donate, generous supporters will contribute the same amount – up to a total of 50,000 CHF. All of this means that 25 CHF becomes 50 CHF, 100 CHF becomes 200 CHF. Your support lays the foundation for ensuring that animals have appropriate living conditions and for implementing key political projects in 2026 with full impact.

Imagine your contribution could help lay the foundation for a Switzerland where animals have appropriate living conditions. That’s exactly the opportunity you have now: with the launch of our annual Matching Challenge, you can make a real difference. December will determine how much momentum we carry into the new year to implement key projects for animals with full force.

Every donation is doubled

Until the end of December, generous supporters will match every franc you donate – up to a total of 50,000 CHF. This means your support has double the impact:

• 25 CHF becomes 50 CHF
• 100 CHF becomes 200 CHF
• 500 CHF becomes 1,000 CHF

Why your support is especially important right now

2025 was a landmark year for Sentience: With the campaigns “Invisible Animals”, “The Chicken Check”, and the pre-campaign for the “Outdoor Access Initiative”, we sparked important debates and strengthened political awareness of animals. At the same time, we worked intensively on arguments, alliances, as well as  strategies – so that, in 2026, we can enter the physical signature collection for the Outdoor Access Initiative fully prepared.

Our projects for 2026 require careful preparation, strong communication measures and reliable funding. With the Matching Challenge, your contribution is now doubly valuable and gives us the means to take the next step.

What your donation can achieve

Every contribution makes a difference:

• With just CHF 35, we can reach 3,000 people on social media — this helps us mobilise more people for our cause.
• With CHF 250, we can print around 1,250 flyers for the Initiative on Outdoor Access.
• With CHF 500, we can organise a great event as part of a campaign.
• With CHF 1,000, we can automate many tasks we would otherwise have to do manually: membership management, team collaboration, newsletter distribution.
• With CHF 5,000 per month, one team member can dedicate themselves fully to the Outdoor Access Initiative next year.

Our plans for 2026

• Outdoor Access Initiative: All animals in Swiss agriculture should have regular access to the outdoors. Together with partner organisations, we are developing the content, communication strategy and broad support needed to change the agricultural discourse in a sustainable way.
• Maintaining pressure on major retailers: In 2026, we will continue our work in the retail sector: using fact-based analyses, confrontational but also constructive dialogue and campaigns that show where improvements are possible and necessary.
• Urban initiatives for sustainable food: Together with local actors, we are evaluating how to make urban food systems as sustainable as possible. With this project, Sentience goes “back to its roots” and continues its work on sustainable nutrition, based on insights from earlier initiatives.
• Sustainable development of internal structures: It is in Sentience’s DNA to achieve as much as possible with minimal resources for those often forgotten in our society – animals. As a small non-profit, we take on large projects. In the coming year, we will continue to focus on automating and simplifying operational tasks so that resources flow directly into our projects.

Our highlights from 2025

• Pre-campaign for the Outdoor Access Initiative: Our goal was to build a broad mobilisation base before the physical signature collection begins in 2026. The result: over 75,000 pledged signatures. This is more than a number – it shows the strong societal support for better living conditions for animals.
• The Chicken Check – Retailers under the microscope: Sentience investigated how much the most powerful Swiss retailers really care about chicken welfare. The results were summarised in four reports. One thing is clear: more can be done. We encouraged consumers to email retailers and demand higher standards for broiler chickens.
• Invisible Animals: This campaign put the spotlight on animals that rarely appear in political debates – despite being subjected to cruel conditions: pigeons, rats, bees and fish. With four petitions and around 35,000 signatures, we made these animals visible and brought their needs onto the political agenda.

Every contribution counts twice now

As a donation-funded organisation, we can continue our work only thanks to people like you. Your support ensures that, in 2026, we can push key projects forward with full force: launching the Outdoor Access Initiative, maintaining continuous pressure on retailers, as well as developing new political initiatives for an animal-friendly Switzerland.