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Our approach is pragmatic and collaborative. We work with the direct democratic means available to us at the communal, cantonal and national levels. Our efforts are focused on agriculture, consumption, and animal dignity as defined in the Swiss federal constitution. A drastic reduction in the consumption of animal-based food is needed, but we realise that change will not happen overnight. We push for food system reform through political and institutional outreach.
Our roots in Effective Altruism motivate us to reduce animal suffering as efficiently as possible, and so to center our reasoning on their experience in the here and now. We are mindful, though, that the longterm environmental impact of animal agriculture represents the scope for even greater magnitudes of suffering as it affects us all. We therefore place great emphasis on the interconnectedness of harms and seek to build a broad and politically diverse supporter base.
Latest articles
Fish farming: the invisible crisis we can no longer ignore
For the World Day of the End of Fishing and Fish Farming, we are called to confront the hidden suffering of billions of fish, as well as the urgent need for a transformative approach to aquaculture.
2024 Annual Report
The year 2024 marked a pivotal moment for our organisation. Despite limited human and financial resources, and thanks to the commitment of the entire team, we managed to lay solid foundations that now allow us to look forward to a motivating...
Migros’ Decision to Weaken Animal Welfare Standards: A Step Backward for Ethics and Sustainability
Migros recently announced that imported meat products will not have to meet Swiss animal welfare standards anymore. This move marks a significant setback.
In 2025, we are letting the pigs out! 🐷
We are launching a new federal popular initiative demanding outdoor access for all animals in agriculture. This new initiative has the potential to shape the discourse in Switzerland for years to come.
In December, every donation counts twice
From now until the end of December, every donation will be doubled by generous donors — up to a total of 50,000 CHF. This means 10 CHF becomes 20 CHF, and 50 CHF becomes 100 CHF.
Sonoma County’s Measure J: Echoes of Switzerland’s Factory Farming Vote
Recent animal welfare initiatives in Sonoma County, CA, and Switzerland highlight the resilience of grassroots efforts in challenging entrenched interests and promoting more ethical standards.
END preprogrammed suffering: together for Swiss broiler chickens
Coop, Migros, it is high time that we talk. Between the two of you, you are responsible for nearly 80% of meat sales in Switzerland. You therefore bear a critical responsibility for the alarming growth of the poultry industry. The number of...
Logbook : the life of an intensively farmed chicken
A broiler chicken’s weight increases 33 times over its short life. In Switzerland, nearly 80 million broiler chickens are slaughtered each year, 92% of which are raised in intensive aviculture. Their suffering is pre-programmed, encoded in their...