We place the interests of non-human animals at the center of society.

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Our approach is pragmatic and collaborative. We work with the direct democratic means available to us at the communal, cantonal and national levels. Our efforts are focused on agriculture, consumption, and animal dignity as defined in the Swiss federal constitution. A drastic reduction in the consumption of animal-based food is needed, but we realise that change will not happen overnight. We push for food system reform through political and institutional outreach.

Our roots in Effective Altruism motivate us to reduce animal suffering as efficiently as possible, and so to center our reasoning on their experience in the here and now. We are mindful, though, that the longterm environmental impact of animal agriculture represents the scope for even greater magnitudes of suffering as it affects us all. We therefore place great emphasis on the interconnectedness of harms and seek to build a broad and politically diverse supporter base.