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Our approach is pragmatic and collaborative. We work with the direct democratic means available to us at the communal, cantonal and national levels. Our efforts are focused on agriculture, consumption, and animal dignity as defined in the Swiss federal constitution. A drastic reduction in the consumption of animal-based food is needed, but we realise that change will not happen overnight. We push for food system reform through political and institutional outreach.
Our roots in Effective Altruism motivate us to reduce animal suffering as efficiently as possible, and so to center our reasoning on their experience in the here and now. We are mindful, though, that the longterm environmental impact of animal agriculture represents the scope for even greater magnitudes of suffering as it affects us all. We therefore place great emphasis on the interconnectedness of harms and seek to build a broad and politically diverse supporter base.
Latest articles
In 2025, we are letting the pigs out! 🐷
We are launching a new federal popular initiative demanding outdoor access for all animals in agriculture. This new initiative has the potential to shape the discourse in Switzerland for years to come.
In December, every donation counts twice
From now until the end of December, every donation will be doubled by generous donors — up to a total of 50,000 CHF. This means 10 CHF becomes 20 CHF, and 50 CHF becomes 100 CHF.
Sonoma County’s Measure J: Echoes of Switzerland’s Factory Farming Vote
Recent animal welfare initiatives in Sonoma County, CA, and Switzerland highlight the resilience of grassroots efforts in challenging entrenched interests and promoting more ethical standards.
END preprogrammed suffering: together for Swiss broiler chickens
Coop, Migros, it is high time that we talk. Between the two of you, you are responsible for nearly 80% of meat sales in Switzerland. You therefore bear a critical responsibility for the alarming growth of the poultry industry. The number of...
Logbook : the life of an intensively farmed chicken
A broiler chicken’s weight increases 33 times over its short life. In Switzerland, nearly 80 million broiler chickens are slaughtered each year, 92% of which are raised in intensive aviculture. Their suffering is pre-programmed, encoded in their...
Actions, not words: Help us end preprogrammed suffering NOW!
8 percent of chickens ever see the light of day during their lives. Worse, 92 percent of all chickens belong to so-called “high-performance breeds”, where suffering is genetically preprogrammed. Coop and Migros have the power to stop this trend.
Let’s help the invisible residents of our cities
The standard approach to rat control involves the use of rodenticides, causing rats to suffer agonising muscular and joint pain before death. Join us in making a difference.
Keep the bees buzzing
Switzerland is home to more than 600 species of wild bees, and counts several billion honey bees. All these insects’ lives are threatened because of the use of pesticides. We must act now to preserve all bee species.