Naomi Rey
Naomi is Co-Managing Director and Head of Campaigns at Sentience.
Naomi has been part of the campaign team since 2021. Today, she coordinates the Alliance for Animals, a coalition of agricultural, animal, and environmental organisations that was formed as part of the initiative against factory farming. She also leads Sentience’s new Outdoor Access Initiative, advocating for outdoor access for all farm animals, developed in close collaboration with various partner organisations.
Naomi holds a Master’s degree in Sustainability, and sees her commitment to Sentience as a logical response to how society treats non-human animals. Her role enables her to implement her values in a coherent and purposeful way.
In her free time, Naomi volunteers for queer rights. She also enjoys spending time in nature and with the people she loves.
Articles by Naomi Rey
Same Aldi, different standards across borders
After Migros and Lidl, Aldi steps into the spotlight. Does it live up to the European Chicken Commitment (ECC), the scientific framework designed to reduce the suffering of broiler chickens?...
Vague promises do not protect animals, transparency does
After examining Migros last week, Sentience is now turning the spotlight on Lidl to assess how well its practices align with the European Chicken Commitment (ECC), a scientific framework designed to reduce the suffering of broiler chickens...
When the market leader leads, millions of lives change
Across Switzerland, retailers shape animal welfare outcomes at scale. With the “Chicken Check”, we assess how Swiss retailers measure up to the standards of the European Chicken Commitment (ECC). To date, no Swiss retailer has signed the ECC...
From Overlooked to Unmissable: A Voice for Invisible Animals
Just over a year ago, we launched the “Invisible Animals” campaign. Through our petition – which we aimed to give a voice to pigeons, rats, bees and fish – we gathered 34,970 signatures.
