Jeannine is Digital Transformation Manager at AbbVie AG. In this role she deals with change management, driving digital marketing capabilities and data-driven decisions. She spent several years as a brand manager with a focus on digital marketing. In addition to her core work, Jeannine is co-lead of an initiative that aims to improve women’s development opportunities and promote equal opportunities. Jeannine studied English and Journalism at the University of Zurich and volunteered for the Initiative against Factory Farming.